sharing 202 strategy SUCCESS STORIES
Nothing is more important than speaking to the public and connecting with your clients in an authentic voice. 202 Strategy spends time with you to understand your unique voice, brand, and issues to develop materials that are compelling and succinct. Writing capabilities include talking points, website content, opinion pieces, interview preparation materials, speeches, blog posts, client communications, FAQs, and internal communications. 202 Strategy regularly writes and places op/eds in the national and Washington, DC outlets and develops media pitches for clients. 202 Strategy also has a strong record of news media engagement at the national level, business, and trade levels, as well as leveraging current contacts at all the television and major radio stations, including CNBC, Fox Business, CNN, MSNBC, C-SPAN, and NPR. Below are a few examples of what 202 Strategy work looks like in practice and the results.
in-house communications
case study:
embed approach
Serve as the sole communications professional for a financial services consultancy. Conduct an internal audit to understand resources, develop and execute a strategic communications plan, provide leadership with interview prep materials and coaching, create new firm messaging, build a new website and create new content for it, establish firm's social media presence, create client marketing plan and outreach, develop and execute internal communications plan.
Resulted in firm leadership media engagement doubling, for the first time using marketing insights to identify business leads, a more unified approach and voice across different office locations.
earned and owned media
Case study: increasing visibility
Serve as a communications consultant for a law firm government relations team to increase name ID and client development opportunities. Developed earned media opportunities, provided messaging and interview prep, drafted and placed op/eds for clients and their clients, managed event media, integrated social media, secured multiple print, radio and broadcast interviews through opportunistic and strategic pitching.
Resulted in an 800 percent increase in media coverage, established client as regular media sources, media output was repurposed for owned media channels, client pitches and internal communications.
strategic planNING
case study:
strategic planNing
Serve as a strategic communications consultant brought in to develop a communications plan. Conduct an internal audit of the communications function at a large publicly-traded company. Conduct research on the competitive landscape, identify best practices. Provide recommendations for messaging, positioning and increasing media traction. Provide guidance for structural changes to the communications team to support professional development and enhance the team's long-term success.
Resulted in implementation of a strategic plan that increased earned media traction and development and ownership of media relationships. Later brought in to help provide in-house office help to fill a temporary role.