Telling your Story
202 Strategy's name draws on the Washington, DC area code to reflect the approach learned from 15+ years communicating in that fair city: every public issue has multiple audiences, stakeholders, risks, and angles that influence each other. Understanding the landscape and using those levers to tell your story through earned and owned media allows businesses to enhance an image or defend a reputation. It's an interconnected, high-stakes and fast-moving world to operate in publicly, here's how 202 Strategy can help:
Strategic communications
Whether a company is just starting out or has been in business for decades, a communications strategic plan is critical to success. 202 Strategy develops and executes proactive communications campaigns to support a strategy or deploys defensive tactics to protect a reputation. We conduct in-depth audits and provide recommendations to execute or for your team to implement. Communications campaigns are integrated across media channels and build in political, policy, third party, internal channels and other variables.
Earned media
202 Strategy leverages the power of the media to tell a compelling story that supports and propels a long-term strategy. Media relations work includes pitching and securing broadcast and print interviews, preparing executives for interviews, editorial board meetings and other media engagements, developing messages, and providing public relations and political external counsel.
Owned Media
202 Strategy works with clients to develop and tell their own success stories via digital channels, internal communications, and websites. We mine client's businesses for stories to create and tell to support business development.
Writing and editing
Words and messaging are the foundation of any successful communications plan. 202 Strategy writes and edits, conducts research and data analysis, drafts op/eds, talking points, letters to the editor, rapid response pieces, blog posts, speeches and collaborates to develop white board videos and other audio/visual tools to tell the story.
Communications staffing and infrastructure
Having the right team and infrastructure in place are critical components of a nimble and forward leaning communications function. 202 Strategy analyzes a communications function and develops a strategy, staffing plan, discipline and infrastructure to enhance an existing team or create a new team to set them up for long term success.
Coalition building
Strange bedfellows can make for the best advocates and partners. 202 Strategy can help identify and leverage third party partners to build coalitions to tap as external validators.
Industry expertise
202 Strategy has expertise in communicating issues internationally, nationally and locally and has worked on a range of issues, including mutual funds and asset management, financial services, futures and commodities, agriculture, health care, tax, and trade issues, corporate social responsibility, and legal and regulatory matters.